Dr. Amr Nada

International Master Trainer & Executive Educator

CEO – Leap Communications

About

Dr. Amr Nada is an International Master Trainer, executive educator, and commercial leader with more than thirty years of professional experience across FMCG, retail, distribution, and marketing services. He combines multinational executive leadership experience at Procter & Gamble, Pepsi Al Jomaih, and major retail groups with deep academic and executive training practice.

He designs and delivers executive and management development programs in sales excellence, leadership, negotiation, communication, and governance. He teaches across undergraduate, graduate, MBA, and executive education platforms, and has trained professionals and leadership teams across more than one hundred organizations in the Middle East and Central Eastern Europe.

His work integrates evidence-based training frameworks with real operating business experience, making him a trusted partner for organizations seeking measurable capability transformation.

Executive & Corporate Leadership

CEO — Leap Communications

2011 – Present

Leads a sales and marketing consultancy and advertising solutions firm, delivering commercial capability programs, executive training, and strategic advisory services across regional markets.

CEO — Awlad Ragab Group

2021

Led one of Egypt's established retail and supermarket chains, overseeing commercial operations, organizational performance, and strategic direction.

General Manager — Easy Care

2011

Managed full general management responsibilities including operations, commercial performance, and team leadership.

General Manager — Dina Farms (ICDP)

2010

Directed general management for a leading FMCG distribution and production enterprise, driving operational efficiency and commercial growth.

Direct Sales Director — Pepsi Al Jomaih

2008 – 2009 · Saudi Arabia

Headed direct sales operations for one of the region's largest beverage distributors, managing sales force effectiveness, channel strategy, and territory performance.

Regional & Country Leadership Roles — Procter & Gamble

1995 – 2008

Held successive regional and country leadership positions covering sales, trade marketing, distributor management, modern trade, and regional commercial systems across multiple markets.

Academic & Executive Education

Senior Instructor — AUC, IMC Department

Spring 2026 · Undergraduate

Delivers Agency Operations coursework within the Integrated Marketing Communications department at the American University in Cairo.

Program Lead — AUC School of Engineering

2019 – 2025 · Online Leadership & HR Graduate Program

Led a multi-year graduate program in leadership and HR for engineering professionals, developing structured curricula combining academic rigor with applied business practice.

Faculty Lecturer — AUC School of Business

2015 – Present · Marketing, International Marketing, Sales

Teaches marketing, international marketing, and sales management at undergraduate and graduate levels, integrating practitioner experience into academic frameworks.

Faculty Lecturer — AUC School of Business

2008 – 2010 · Leadership & Management

Delivered leadership and management courses, combining multinational operating experience with structured academic delivery.

Executive Trainer — AUC School of Business & School of Continuing Education

Ongoing · Corporate & Executive Programs

Designs and delivers executive and corporate education programs across AUC platforms, with dedicated programs serving corporate clients primarily in Saudi Arabia.

Entrepreneurship Instructor — Nile Schools

2024 – 2025

Delivered entrepreneurship education to secondary school students, building foundational business thinking and innovation mindsets.

Areas of Expertise

Sales Excellence Leadership Development Executive Training Negotiation Communication Corporate Governance Trade Marketing Commercial Strategy Management Development Talent Development FMCG & Retail Lateral Thinking

Competence & Certificates

Dr. Nada holds a comprehensive portfolio of professional trainer certifications from globally recognised bodies, combined with strong academic credentials up to Doctorate level.

Academic Credentials

Doctorate in Business Administration (DBA)

Marketing · Royal British College · Completed December 2025

MBA

Helwan University · Top of Class — High Honors

BA — Business Administration

American University in Cairo · Dean's Honor List

Master Trainer & Training Certifications

SPIN Selling — Certified Trainer

Huthwaite · UK · Since 2006

John Maxwell Leadership — Certified Trainer

Who Moved My Cheese — Certified Trainer

Advanced Train the Trainer

American University in Cairo (AUC)

Global Application Trainer

Procter & Gamble

Lateral Thinking

Edward de Bono

Learner Centered Teaching Certification

American University in Cairo (AUC) · 2011

Presenter College

Ministry of Awqaf · 2024

Get in Touch

Position

International Master Trainer & Executive Educator

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