Maryam Alyamani

Marketing Communications Expert

Founder — The M-HUB Agency · Published Author

Crafting Compelling & Creative Stories Driving Digital Transformation Woman Leader in the Automotive Industry

About

Maryam Alyamani is a Marketing Communications expert with over 16 years of experience spanning journalism, press, communications, public relations, and digital marketing. Based in Jeddah, KSA, she brings together editorial depth, brand strategy, and data-driven digital execution into an integrated communications practice.

She is the Founder of The M-HUB Agency, a full-service marketing and communications firm, and a published author of the children's novel Princess Liliana. Her client portfolio spans FMCG, automotive, hospitality, healthcare, and government sectors.

As Head of Communications at Mohammed Yousuf Naghi Motors — the Ford and Lincoln distributor in Saudi Arabia — she delivered transformational results, growing digital lead contributions to retail sales from 7–12% to 40%, achieving 2,370% growth in after-sales lead generation, and being recognized as a leading distributor in the MENA region for campaign management and digital excellence.

Impact by Numbers

2,370%

After-Sales Lead Growth

114% business overachievement

40%

Digital Lead Contribution

Up from 7–12% — 4x–5x growth

900%

Agency Annual Growth

50+ clients managed at M-HUB

Work Experience

Head of Communications

Mohammed Yousuf Naghi Motors (Ford / Lincoln / After Sales)

2023 – Present

Leads the Communications function across 14 retail branches and 18 after-sales branches, driving brand growth and customer engagement for Ford & Lincoln. Develops and executes integrated marketing communications strategies across traditional, digital, and experiential channels, leveraging consumer insights and analytics to optimize messaging, generate qualified leads, and accelerate sales.

Awards

  • Ford Middle East — Outstanding Performance in Digital Media Campaigns
  • Ford Middle East — Outstanding Distributor Event Execution
  • Ford MYNM (2024) — Outstanding Performer for Media Buying & Digital Campaign Achievements

Key Achievements

  • Grew Ford's retail sales contribution from digital leads from 7–12% to 40% in 2023 (4x–5x growth within the same marketing budget)
  • Achieved 2,370% growth in after-sales lead generation, resulting in 114% overachievement in business growth
  • Grew Lincoln's retail sales contribution from digital leads to 50% by mid-2024
  • Delivered 10x growth in digital leads in H1 2024 vs. 2023 without increasing marketing budget
  • Invited to present a case study at the Ford ME Marketing Summit
  • Named leading distributor in the MENA region for campaign management and lead generation best practices

Founder & CEO

The M-HUB Agency

2020 – 2024

Founded and led The M-HUB Marketing & Communications Agency, offering brand development, corporate communications, marketing strategy, website development, social media management, and Google SEO campaigns.

  • Achieved 900% annual agency growth
  • Managed integrated communications for 50+ clients
  • Built a full communications plan for a startup factory now set for IPO

Business Development Consultant

Amna Bakery & Ministry of Sports F&B Stadium Operators

2020 – 2022

Consulted on business development for startups and stadium F&B operators, achieving 5x sales revenue growth within one year through strategy implementation. Also served as Digital Transformation Consultant for Al-Bilad Newspaper — the first newspaper in KSA, supported by the Ministry of Media.

Earlier Career

Media Spokesperson ·SBC & Rotana
~2016–2018
Marketing Communications Manager ·Al Wasatt Network
~2012–2014
Marketing Communications Manager ·SpineFix Center
~2013–2015
PR Executive ·Manning Selvage & Lee (Leo Burnett Group)
~2009–2011
Journalist / Writer ·Arab News, Time Out Dubai, Time Out Travel Guides
~2008–2010
Marketing Intern ·Jeddah Chamber of Commerce
~2003

Notable Clients

Anaam Group SpineFix Amna Bakery Wasit Saudi Corp Monkey's Lounge GYRO Restaurant & Café Merze Restaurant & Cafe MVC UKIYO SightScape SERB Neama Ventures ARW Musafat Club

Areas of Expertise

Digital Marketing Marketing Communications Public Relations Brand Development Journalism & Copywriting Website Development SEO / SEM Lead Generation Campaign Management Management & Leadership Trilingual Communications

Education & Publications

Bachelor of Corporate Communications

American University of Paris · ~2006

Publications & Press

Princess Liliana

Published Author · Children's Novel

Recommendations

"Maryam is a bright, hardworking and a talented communications expert. I have known her since she was a college student, a time when she stood out as a star employee who did whatever it took to get her work published in the media. Her diligence, integrity and natural sense of leadership has allowed Maryam to excel in fields beyond traditional media, PR and journalism. I am very proud to see what she has achieved and accomplished over the years and to have played a role in this as her mentor. She has developed a lot since beginning as an 18-year-old journalist to now becoming a published author and talented marketing communications professional. Maryam is a true asset to any organization and I wish her the best of luck for the future."

Director General

Al-Bilad EST. For Journalism and Publishing

"I highly recommend Maryam, a bright dedicated marketing Professional both from a strategical and operating standpoint. She will do whatever it takes to get the job done. Her ability to care and to convince her surrounding is truly bluffing. This stems from her passion and her understanding of market demands. Everything in her mind is so well organized that she is able to synthesize a clear answer for any question you ask. Her writing and selling skills are definitely outstanding. From sharing to collecting information, Maryam knows how to foster team collaboration. She has the ability to identify, analyse and resolve any issues that she is facing. Maryam will definitely be a very effective resource for any organization she chooses to join. She has an amazing spirit."

Co-Founder, Le Murmure De La Cave

Ex Digital Marketer at Google

"I've joined the company around the same time with Maryam. She was handling PR and marketing communications. Regardless of her background in print and traditional media, she improved herself and learned a lot in a short interval, and became a crucial part of the team handling PR, marketing communications and digital content all by herself. She is a very passionate, responsible and fun to work with individual."

Senior UX / Frontend Developer

Al Wasatt Network

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Position

Marketing Communications Expert

Jeddah, Saudi Arabia

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